A Compulsion to Text

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from Tina Snyder
Assistant Vice President
Jones Lang LaSalle

As I stood huddled in the station waiting for my morning train into Boston, it was hard not to people watch. With everyone trying unsuccessfully to stay warm on this sub-zero day, many commuters couldn’t help themselves. They took off their gloves, exposed their fingers to the elements, and were texting away on their phones.

It reminded me how we all rely on these mobile devices for information at our fingertips, and how as a marketer we can leverage the technology to get our clients and prospects the information they need when they need it.

We recently added texting to our property signage. The interested party texts the number on the sign and they instantaneously receive bursts of information with a description of the property, image, web address, and contact information. Even if they don’t have time to respond immediately they can refer to it later when they’re in the office or waiting for the train home. It’s all about being able to get information to your audience quickly with convenience and accessibility. Isn’t that what we wish for as emails pile up and calendars fill?

As I watched the commuters, with their heads buried in their scarves and devices, I realized that texting may be a curse for some. For others, however, it is a blessing that can really make our lives easier and generate leads.

– Tina

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