When the iPad debuted last year, many people weren’t sure what to make of it. As time has gone on, however, it’s use for business is exploding. It makes one-on-one meetings interactive and engaging. It allows companies to showcase their thought leadership with a tap of the screen. It allows users to share information in real time.
Use of the iPad has become another arrow in the marketing quiver. Whether it be a broker guiding a prospect through a property tour with different floor configurations, the personal shopping consultant who mix and matches designer outfits, or the waiter who takes your dinner and cocktail order, the iPad makes the buying experience efficient, interactive and cool.
iPad tour of Tower Point, Boston
Jones Lang LaSalle recently launched an app on the iPhone where we share customized real estate and economic news, quarterly reports, access the firm’s Green Blog on all things sustainable, connect with colleagues anywhere in the world, and link to the firm on Twitter. Our clients and prospects use it as a great resource. Brokers use it to quickly call up market information in meetings and share podcasts on hot topics.
We have just scratched the surface of innovative marketing uses for this technology. One thing, however, hasn’t changed. In the end it’s still about differentiation.