First and best

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Our Firsts program is a competition conducted at Jones Lang LaSalle twice annually that showcases best practices among our Communications, Marketing and Research teams. A wellspring of great ideas are shared with our colleagues from across the Americas. One of the 32 winning submissions recognized during today’s call was Jones Lang LaSalle’s Panama Canal expedition. We recently sent a team of industrial experts on a mission to the Canal to identify three key trends that US companies should consider when evaluating their real estate and supply chain options. The findings were used in a full blown marketing campaign including a white paper, public relations, social media, and podcasts.

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