This interview also appears on Placester. They caught up with Tina to talk about what digital means to real estate.
Q: How has your need for talent changed during this digital evolution?
A: We now have much more individual focus as far as the team is concerned. We look for talent that has social media skills in addition to more traditional marketing skill sets. At Jones Lang LaSalle we have two sides, strategic and creative. Just being a project manager is no longer sufficient. We look for marketers who have done things out of the box, and have engaged audiences in ways that show creative problem solving.
Q: What advice would you give to someone just starting out in real estate marketing today?
A: It’s important to do your homework. Know you target audience, understand the asset, understand the market and think creatively. Having a true understanding before developing a creative marketing campaign is essential to its success.
Q: What do you read every day and why?
A: I love blogs. I love the personal aspect of them and have a long list that I subscribe to. I have such a variety of types I read from branding, to marketing, to social media, to baking, to interior design, to mommy blogs. Some are inspirational, some are educational, and some are just for fun. All depends on how I am feeling that day as to which becomes my top read of the day. One of my favorites is Fast Company’s design blog. It’s inspirational, informative and fun. I appreciate that it touches on all aspects of design whether its branding, technology, or product.
Q: What is your favorite gadget, app or piece of software that helps you every day?
A: Definitely my iPhone. Its information and accessibility wherever I go. But I have my eye on the new iPad.
Q: Three sources we should follow on Twitter and why? A: @JLLNews, truly leading commercial real estate news and information
@FastCoDesign, great insight and inspiration
@adage, a great source and industry insight
Q: When is the last time you laughed out loud? What caused it?
A: When my two year old sat on the potty to toilet train, looked down and said “not workin.” It’s the little things in life!