JLL and Staubach pick Patriots

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Oddsmakers see an even matchup in Sunday’s Big Game between the Seattle Seahawks and New England Patriots. However, if commercial real estate stats and a former title game MVP are considered, Tom Brady will get his fourth Super Bowl ring.

Our Americas Executive Chairman Roger Staubach is predicting a victory for New England.

“The Patriots have been phenomenal all season, and Tom Brady is one of the all-time greats,” said Staubach, who took MVP honors in the 1972 game. “I think you’ve got one of the best matchups we’ve ever had for Sunday’s game, and I expect Seattle, with their great quarterback that never quits, will play a fantastic game. But this is the year the Patriots win another championship.”

History tends to favor commercial real estate vacancy rates in the Big Game, but last season’s victory for the Seattle Seahawks proved there may be more factors than available space for lease that dictate Sunday evening’s title.

According to JLL’s Research team, NFL teams based in cities with higher office vacancy rates have taken home the Lombardi Trophy 60 percent of the time in the past 15 seasons, including a seven-year streak from 2000-2006. Seattle broke from that trend in 2014 with the franchise’s first championship.

Boston’s vacancy rate is four points higher (14.7 percent) than Seattle’s current rate of 10.7 percent.  JLL, however, considered other factors when examining this year’s game. Last year’s rent growth, for example, was 7.7 percent higher in favor of New England at 11.6 percent on the year. The two markets have similar construction activity underway, but Boston has a much higher percentage of preleased space with 51 percent to Seattle’s 26.2.

“In New England, we are proud that both our real estate market and our football team are as strong as they come,” said NE Market Director JimTierney. “Whether you’re on the hunt for a real estate investment, new space for your business, or the most successful head coach and quarterback combination in football history, Boston is where you’ll find it. Go Patriots!”


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