An ambition for a more diverse CRE industry

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Yarboro_Jordan_Color_HiRes_smallJordan Yarboro has an ambition: increase the representation of African Americans at JLL and across Boston’s commercial real estate industry. An Assistant Vice President on our North Suburban Leasing team, Jordan says, “I think it would be exciting to give people a voice who feel they’re under-represented in the industry and who wouldn’t necessarily consider a career in brokerage or commercial real estate because they haven’t been exposed to it.”

It’s no secret that commercial real estate has a diversity problem. It’s not unique to JLL and it’s not unique to Boston. In fact, numerous articles have been written expressing the same sentiment all across the country, from Dallas, to Detroit, and Washington DC.

But for Jordan, it’s not a problem, it’s an opportunity. And he’s doing his part to turn that opportunity into reality. For the past year, Jordan has been involved in AAREP (African American Real Estate Professionals) New England, Boston’s only organization dedicated to advancing professionals of color in commercial real estate. Jordan serves on the Board of Directors and is tasked with getting new members to join the organization.

“It’s been rewarding to meet other people, see what they’re working on and hear their concerns,” said Jordan. “It’s also nice to have an opportunity to go somewhere where you look like everyone else in the room. When you go to a lot of other industry events there’s not much of an African American community or presence. That’s been the most rewarding thing just to connect with people with similar backgrounds, experiences, challenges and goals,” he added.

Jordan acknowledges and appreciates what JLL is already doing to enact change. From our African American Business Network to other team members’ involvement in the CBA’s Diversity Committee, much is being done to bring attention to this important issue, but it can’t be solved overnight.

“I feel like this industry and this company has a lot of things to offer people, but it’s hard to find talent, especially talent of a diverse background,” said Jordan. “Part of it starts with expanding the pool of people you look at when you’re hiring beyond the traditional outlets. How do you think outside the box and recruit different people?”

Feel free to contact Jordan with any questions or thoughts you may have.

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