The weather notwithstanding, Boston and San Francisco have a lot in common. Just ask JLL New England’s new Research Director Julia Georgules, who relocated to the Hub from the nation’s top tech hub a year ago.
“Seeing the rise of San Francisco was similar to where I feel Boston is today,” said Julia. “San Francisco was not historically a large headquarters market but with the tech industry exploding and so many key companies staking a claim there, it significantly elevated the city’s profile nationally and internationally. I feel that same innovative energy here in Boston with companies like Reebok, GE and others moving into the city and boosting what is already a well-established profile,” she added.
Born and raised in California, Julia spent 10 years with JLL in our San Francisco office. Originally starting as an analyst, she moved up to lead the Northern California Research team before taking on a national role overseeing U.S. office research, with a focus on high tech. She and her family relocated to the Boston-area last year, where she maintained her national role before taking over leadership of our local New England team earlier this month.
“It’s been a pretty smooth transition,” says Julia. “Everyone has been friendly and welcoming, and my life has really benefited from being on East Coast time. I no longer wake up at 6:00 AM to a full inbox.”
Jokes aside, Julia is most excited about being able to enhance the great work of her predecessors on the Boston team. Former Research Director Lisa Strope recently took over a national research role within JLL, paving the way for Julia to seize this exciting new opportunity.
“I’m looking forwarding to taking our great work to a new level to create insights and solutions for our investor and occupier clients,” said Julia. “Having exposure to different markets and business lines gives me a great arsenal of resources to pull from. I think there’s more to the real estate story than the numbers, and I’m excited to help tell that story here in Boston.”
While Julia is still getting accustomed to her new role, at least she finally feels acclimated to the new city she now calls home. With, dare we say, the cold winter months just around the corner, Julia is confident she won’t make any “rookie mistakes” this time around.
“I will never again go outside with slip ons and no socks in the dead of winter,” she says with a grin. “I thought I was going to lose my feet to frostbite. I’ll be better prepared this time around!”
A new city, a new role, and a few new challenges. Whatever comes her way, Julia seems up to the task.
Feel free to reach out to Julia to say hello or with any questions you may have.